As technologies continue to change and advance, people also grow more dependent on the internet to provide them with reputable information and services. Nevertheless, very few people have the time to waste checking through all of the search options on Yahoo, Google, and any other search engine. In fact, very few people even make it past the first page of the search results. This only means that many websites are losing out on valuable web traffic simply because they have not properly optimized their pages.
The Importance of Search Engine Rankings
Search engine visibility is crucial for any online business. A prime spot on search engine rankings can boost your brand awareness and bring in more clients and possible sales for your business. In order to improve your chances of getting better search engine rankings, your best bet would be to hire a professional and reliable Search engine optimization consultant. Now, while most of the Search engine optimization consultants might be able to bring something to the table, it is still best if you narrow down your options and only choose the prospect who can fulfill all of your needs. Listed below are a few tips to help you select the best Search engine optimization consultant.
Go through their past clients
While most Search engine optimization consultants should ideally have a portfolio of their past clients on their websites, you also have the option of asking for a physical copy of their client list. Even a short but substantial client list will be able to give you a clear picture of your prospective consultant’s strengths and possible weaknesses.
Likewise, you will now have the opportunity to contact the said clients on the list and ask for their input on the capabilities of the Search engine optimization consultant. While the past clients might not be able to provide specific data, they will at least be able to gage if their search engine rankings were able to improve as a direct result of the consultant’s proficiency and efforts.
Delve into their methods
Aside from guaranteeing markedly improved rankings, Search engine optimization consultants should also be able to provide you with the actual means and methods that they will use to achieve that goal. No matter how wonderful their promises might be, a consultant who cannot explain his strategies will always seem shady and unreliable.
Good consultants should be able to explain the exact strategies that they will use to achieve the SEO goals that you agreed on using simple terms and with a realistic plan of action. If possible, ask for a proposal from your candidate and ask that they include the processes that they will use to make your website more search engine friendly such as writing better headings, organizing your content using tags, improving your website URL, and others. The proposal should also include a breakdown of the steps that they will take in order to streamline your page and remove any bugs that could be the cause of your low rankings.
Aside from improving your page on its own, you can also request your candidate to assist you in promoting your page across different platforms. Most Search engine optimization consultants should also be capable of marketing your services and content on different websites, social media, blogs, etc. Even if it is not directly connected to your page, this online marketing strategy can also increase the awareness of your brand and contribute in its overall online visibility.
Request for concrete evidence
Search engine optimization consultants will most likely use Google Analytics in order to track the amount of traffic that is flowing into your page, what keywords are frequently being used by online users, and how your page is actually faring compared to its competitors. While you yourself might not be well-versed with the various complexities of SEO and analytics, you should still not take everything that your Search engine optimization consultant gives you at face value. Even if they might not be willing to provide you with the data of your website’s search engine rankings on a daily basis, a weekly or even a monthly update will do. As the owner of the website and business, you should always be aware of what is going on around you especially when it comes to your website traffic and rankings.
Establish ownership rules
No matter how much work your prospective consultant might provide and how many changes might be made on your page, you should still ensure that you can maintain sole ownership of all of the optimized web content. You are paying for your consultant’s services and the business and website is still ultimately your own.
For this reason, make sure that your prospective candidate is willing to enter into a legal and binding contract with you regarding the services that will be provided. Even if you terminate the contract or part ways in due course, your consultant should not be able to remove or modify any of the changes that have already been made. Likewise, any additional fees regarding early termination or added services should be specified in the contract.
We are so confident in our knowledge to provide free consultations to anyone who is looking to speak with Internet marketing consultants. And our search engine optimization consultant is always ready to help you to guide cutting edge SEO & Internet marketing techniques.